Company Culture

I started freelancing in 2008 because I was sick of company culture, even that phrase leaves a bad taste in my mouth. I worked for companies that talk about their company culture and how fun, creative, or innovative they were; to me, when someone says non traditional, fun, and a number of over hyped words, I think oh so you have a bright primary colored wall somewhere in the building and you place the "creative team" in close proximity to the red, blue, or yellow wall. If a company wants to feed me that is a perk that really means I will be working so hard I won't be home to make my own dinner and I won't have time to grocery shop and pack a lunch. I am actually scared of the term company culture.
It is interesting to think about what I want from a company and what I am willing to GIVE a company. I am okay with long hours in spurts and I am okay with bright walls as long as those walls aren't just a facade, but they are an actual nod to a business willing to encourage creativity from their employees, even the ones not on the creative team.
Next year I will be looking for a place to go and earn a living wage. I will approach this task with a seriousness and a little less naivety than I have in the past. I want a place where I can go and work and be encourage to do things differently, to investigate, discuss, and pursue innovation, this is a lofty goal. But, what I really want is a place where I am valued and encourage to improve. I want to work with people who can mentor me and help me grow. I don't want to be stuck with no chance of evolution or promotion. I don't know if I can find this place, but I am hoping I can create a strong personal brand that helps me communicate who I am and what I value. My personal brand will help me attract companies I share a common ground with, and let them know I am ready to contribute to their company culture.

::SIDENOTE::
I loved the Drive Video this week, I sent it to a bunch of my friends. It is fascinating and so well presented.