Tuesday, May 3, 2011
Semester in Review
Tuesday, April 19, 2011
Just being honest
He is real. He is honest. He helps keep the art of letterpress alive.
I know I should come up with some one that is really rich or a common house hold name, but I am skeptical of people who are super well known. They have publicists and PR people to rep and vet them. They have a brand and they present that brand and I have no way of knowing if it is authentic; it probably was at some point. I don't know Amos either, but I know his work and one of my mentor's is his good friend, so I trust his brand a little more than some CEO that I will never meet.
I admire Amos.
Tuesday, April 12, 2011
Company Culture
It is interesting to think about what I want from a company and what I am willing to GIVE a company. I am okay with long hours in spurts and I am okay with bright walls as long as those walls aren't just a facade, but they are an actual nod to a business willing to encourage creativity from their employees, even the ones not on the creative team.
Next year I will be looking for a place to go and earn a living wage. I will approach this task with a seriousness and a little less naivety than I have in the past. I want a place where I can go and work and be encourage to do things differently, to investigate, discuss, and pursue innovation, this is a lofty goal. But, what I really want is a place where I am valued and encourage to improve. I want to work with people who can mentor me and help me grow. I don't want to be stuck with no chance of evolution or promotion. I don't know if I can find this place, but I am hoping I can create a strong personal brand that helps me communicate who I am and what I value. My personal brand will help me attract companies I share a common ground with, and let them know I am ready to contribute to their company culture.
::SIDENOTE::
I loved the Drive Video this week, I sent it to a bunch of my friends. It is fascinating and so well presented.
Tuesday, April 5, 2011
Top Three Reasons a Designer Should Care About Skrilla
2. The reading this week said, "Second, a budget plots your financial path to where you want to be." So, if you want to be apart of the future you need to understand where the budget is steering the company.
3. The image of the designer is evolving. You can get a place at the table where decisions are made, but to get invited you need to understand the budget and other people need to KNOW you understand it.
Tuesday, March 15, 2011
Wednesday, March 9, 2011
My Consumer Journey
Wednesday, February 23, 2011
Are You An Armchair Creative?

I really relate to this article because I do my best work away from my computer. I am not a great armchair designer but I am a decent running designer. Mark McGuinness puts it best when he wrote, “The armchair takes me into a different space, where my mind can drift and I can see the big picture of the projects I'm working on, notice the patterns that emerge and my gut feeling about the best way forward. When I get up from the armchair, everything is clearer and sharper. My body feels lighter, and more energized. And I get a hell of a lot done when I return to the other chair.” I feel similarly about when I go running.
The article goes on to encourage the reader to keep track of where the reader’s best ideas come to him/her. I am fascinated with this too because I am interested in makes me to be creative and how to become more creative and productive and the way to do that is to track it and look for the patterns in my work.
This article is a short summary of the ideas I have been kicking around for my thesis next year:
1. • Where does creativity come from?
2. • How come I am more productive after I have done something physical? and where does play fit into my design practice?
3. What do people do to organize and design their lives to function better?
He didn’t give me any real answers to the question but just reaffirms to me that they are interesting and valid questions a lot of people would like to know the answer to, and maybe I will spend next year trying to find my own answers to one or some of those questions…Sounds like fun to me.
Tuesday, February 15, 2011
Pick My Poison
What kind of designer do I want to be? This is a question I have been thinking a lot about especially with the push to find an internship for the summer. Last week’s Interaction Theory class was a helpful step in my pursuit to find a clear answer to this question. I was fascinated by the variety of areas of expertise with in the field of interaction design we discussed. It was really enlightening to hear how each of the three guest speakers, Brian Hoffer, Bjorn Hartmann, and Tristan Harris, have found their own spaces of success with in the same field. The conversation in class left me with a few thoughts I will keep in mind as I try to figure out what kind of interaction designer I want to be.
Here are the thoughts that are helping to clarify my pursuit to figure out where I fit in the field of interaction design. First thought is really a point made by each of the speakers, and that is figure out what I am passionate about and pursue it, and while I pursue my passions I should figure out how these interests contribute to my interaction design. My passion will help me reach people, understand people, and design for people. The second it is similar to the first, take the strengths I have developed through professional and life experience to figure out access those areas of strength while working in the interaction design field. It is okay to be not good at everything, but knowing my limits and enhancing my strengths is imperative to my design practice.
Keeping these thoughts in mind, my answer to the question poised at the beginning of this blog is, I would like to be a craft or trades person. I am a graphic designer, so the guest speaker I found most interesting was Brian because he called himself a craftsman. He had little technical computer programming ability, but he contributes to his clients’ projects through his beautiful aesthetic, his strong design technique and critical thinking. These skills have led him to be a master in the field, and someone for me to admire professionally. He also helped me realize that it is okay to not be a computer programmer because I can contribute in ways that a computer programmer cannot and if I do it well then I too can be a successful interaction designer. This is my answer for now but I am open to it shifting and evolving as I get to know the field better and I follow where my passions and strengths take me.
Tuesday, February 8, 2011
I am an extremely visional person and when I am given a project or an assignment it is very rare for me to not instantly see in my mind a graphic solution. As an undergrad student I spent long days and late nights struggling to create the exact design in my mind, but routinely failed and my designs lacked dimension. Through the years I have learned to take that picture in my mind and use it as a starting off point. I know that as I design I things will come together differently than the original plan and if I am willing to roll with those differences and make the changes I will create something better then the picture in my mind. Being objective and working loose is not something that comes naturally to me, but is a valuable tool.
My professional experience has taught me that the structure and constraints I like can be a hindrance because of this I realize that holistic thinking is probably the most difficult thing for me to do. Holistic thinking is a term used in this weeks reading, describing the concept of seeing the big picture. It is a tough thing to do. As a creative person I have learned the value of holistic thinking in many areas. It is important to not fall in love with your ideas and to be willing to abandon one idea and allow a project to evolve.
In business, this is more difficult for me because there are areas where I lack experience, and so it is important for me to become more confident in those areas. This awareness made me think about the concept of a "t-shaped person". The height of the "t" of a “t-shaped” person represents his/her technical knowledge or expertise and the width of the crossbar represents his/her cross-disciplinary abilities. As I become more “t-shaped” my ability to think more holistically will also increase.
Tuesday, February 1, 2011
What Do I Want to be When I Finally Grow Up?

The honest answer is a kid.
In all seriousness would I like to create my own business or innovate within an existing company?
When I read the assignment I instantly answered innovate with in an existing company. But, the real answer is never as simple as it seems. After thinking about it for a few days my answer has shifted slightly.
The real answer corresponds to the core factors that helped me decide to attend grad school. I applied to grad school because I wanted to be challenged intellectually and shift my career path in a more creative and fulfilling direction.
Grad school is definitely helping me fulfill those needs. It has also shown me that those goals will continue to motivate my career decisions long after my years at CCA, and will help me create a long and successful work life in the design world.
I would still prefer to bring innovation to someone else’s company, but if that does not seem to be practical at some point I will go out on my own and allow others to create innovation within my company, and together we will pursue my worthwhile and slightly lofty goals.
Tuesday, January 25, 2011
Two Heads are Better Than One or Three?
Two Is the Magic Number, was an interesting read not because it was completely new and earth shattering but because it is a good reminder that people need people. My mom and dad just celebrated their 36th wedding anniversary, and they honestly still enjoy each other's company. The things my dad is good at are very different from my mom's strength and through the years they have learned to depend on these differences to accomplish more together than either could separately. They are a team.
Something the article led me to think about is the effort and time it takes to create good collaborations. If you are familiar with the Seinfeld clip I have shared you will know that ultimately the partnership of Jerry and George teaming up to create one complete man had some pit falls and they decided to end the partnership, but if they had kept going maybe they would have found a flow. "But Lennon and McCartney were more like an oyster and a grain of sand. Their power together didn't derive simply from individual ingredients but from a dynamic of constant mutual influence. Indeed, even "influence" understates the case, as it suggests two distinct actors operating on each other. Lennon and McCartney did affect each other, change each other, goad, inspire, madden, and wound each other. But they also each contributed to something that went beyond either individual, a charged, mutual space of creation (Two of Us)." There are many unsung partnerships that managed to be successful, but those collaborations took time to form. I would also venture that some of those collaborations did not start off easy; learning how another person thinks, speaks and works can be complicated, and I find it tough to blend all of that with my own idiosyncrasies.
A few years ago I was fortunate to work with an amazing writer named Erika. At first I was hesitant to question her writing, she was the expert I was just the designer, but over time she and I learned that if we worked together on the copy and design then communication of our projects were much more cohesive. After a few months, several projects, and a few lunchtime shopping sprees and we developed a system that involved knowing each other's weaknesses and strengths. As we worked together a system or a dance formed and it was better than either of us alone not just because it was a combination of to people, but because it gave us space and distance from our work. I need healthy distance to view my work because it stops me from self indulgent design. Over time the system became kind of magical. We loved to work together because even with an unorganized boss, grueling deadlines and claustrophobic cubicles we learned to collaborate. Erika and I haven't officially worked together for a couple of years but we still find ways collaborate. When I am stuck on something I will shoot her an IM just to talk it out and at times she still edits my writing. I design a few finishing touches for her personal projects and contribute to her interior design blog. We are a team.


